ROCKLAND, MA AND ALEXANDRIA, VA, ISSUED AUGUST 31, 2022… The South Shore Chamber of Commerce has been named one of three Communications Excellence Best In Show winners by ACCE, the Association of Chamber of Commerce Executives. ACCE is the leading national association for chambers of commerce and economic development organizations representing over 1,600 members, and more than 9,000 industry professionals.
The South Shore Chamber of Commerce initially won the 2022 Award for Communication Excellence for “Overall Best Campaign” for their Hello! South Shore campaign. Hello! South Shore is a regional destination marketing campaign that was created and designed to assist the regional recovery from the economic impact of COVID-19. After receiving a Regional Pilot Project Grant through the Massachusetts Office of Business Development, the Chamber partnered with local towns, businesses, and organizations to create a series of excursions that ran throughout the summer. The excursions were designed to spotlight arts, culture, history, outdoors, food, shops, recreation, holiday events, farmers’ markets, and neighborhoods across the South Shore.
The campaign was the first to formally promote the South Shore region. It’s companion website www.hellosouthshore.com encouraged 600,000+ residents to think of “local” as more than their own neighborhood or town and promoted broader exploration. This was accomplished through an exciting and robust marketing campaign—launched in less than six weeks— spotlighting discovery and the many excursions across the 25 cities and towns the chamber represents. The Chamber enlisted local business members for campaign creation including logo and creative development as well as media placement. The campaign launch spanned three months during the summer of 2021 with 125 unique communications produced and delivered through email, radio, social media, billboard, magazine, and other forms of media. The website, www.hellowsouthshore.com, is still very much the hub for all the excursions and places to visit in the region.
As a result of this groundbreaking campaign for the South Shore Chamber, Hello! South Shore reached nearly a million impressions in just 13 weeks. The project also provided countless local businesses, organizations, and events the much-needed support they deserve as they recover from operational losses due to the pandemic.
The Best In Show Award was announced live at the ACCE Annual Convention held July 27 in Indianapolis. The Hello! South Shore campaign competed against major metro chambers and regional chambers in 3 other award categories including Digital Media, Website, Print & Electronic Publications.
“Effective communications and storytelling are crucial to supporting a chamber’s mission and showcasing its impact,” said ACCE President & CEO Sheree Anne Kelly. “The South Shore Chamber of Commerce’s innovative efforts to help drive engagement and make a difference in the region it serves are inspiring and very deserving of this recognition.”
“Looking ahead and beyond recovery, the Hello! South Shore project is directly linked to our larger economic and community development goals as part of the South Shore 2030 Plan,” explained Peter Forman, president & CEO of the 121-year-old chamber. “If you’re thinking about a campaign to brand your region, think local. Marketing the assets of your community to outsiders falls flat if the local businesses and residents don’t recognize and value those assets first.”
A panel of communications and marketing professionals from ten U.S.-based chambers of commerce evaluated entries submitted for this year’s competition. Entries were organized by category — based on the chamber’s annual revenue. Judges presented 13 Awards of Excellence and three Best in Show awards.
About the South Shore Chamber of Commerce
The South Shore Chamber of Commerce is the largest, not-for-profit business organization in the region and holds a 5-Star Accreditation by the U.S. Chamber of Commerce. Funded by members and partner businesses for over 120 years, our mission is to cultivate a stronger South Shore economy by encouraging a robust and diverse business climate; and by supporting the local members and communities we represent. We know when businesses succeed, our communities succeed. To learn more, please visit www.southshorechamber.org or call 781-421-3900.
About the Association of Chamber of Commerce Executives
Association of Chamber of Commerce Executives (ACCE) is the professional society supporting the people who lead local, regional, statewide, and international chambers of commerce and related business and economic development organizations. Our membership includes more than 1,600 business/civic organizations worldwide. We provide our members with information resources, thought leadership, education programs, original research, benchmarking, retirement security, and access to a network of peers. For information, visit www.acce.org.
Special thanks to all the local businesses and organizations that participated in
Alba on 53
The Artisan Pig
Barrel House Z
Black Tie Barber Shop
Braintree 4th of July Committee
Captain John Boats
The Company Theatre
Derby Street Shops
East Coast Printing
edible South Shore
Gerard's Turkey Farm
Glow Beauty Boutique
Hull Lifesaving Museum
Inn at Scituate Harbor
Island Creek Oysters
Leone Marketing Solutions
Liv Creative Cuisine
Lucca South Shore
Main Street Media Group
Marshfield Community Media
Mono Mono Boutique
North South River Watershed Association
Off the Wall Kidz
Olde Salt House
Peace N Quiet Sailing Charters
Players Sports Bar & Grill
Plymouth County Development Council
Quincy Farmers Market
The Red Lion Tavern
Salty Harbor / 3 N 3
Salty Whale Cohasset
Sand & Water
Sandpaper Factory Goods
The Sandpiper Company
Sarcastic Swine BBQ
Second Wind Brewing
Slacktide Coffee Roasters
South Shore Arts Center
South Shore Conservatory
South Shore Home Life Style
South Shore Music Circus
South Shore Pottery Shop
Stars on Hingham Harbor
Starland Sportsplex & Fun Park
Stellwagen Brewing Company
Three Buoys & a Mermaid
The Tinker's Son
Uva Wine Bar
Vela Juice Bar
The Weathervane Golf Club Tavern
- Slide 9 shows we are 1/3 below (less competitive) the state’s concentrations of jobs in the high talent/high salaried Professional and Technical service industry mix but more concentrated than the state’s overall share in the financial services (by almost 70%) and retail (by 30%) sectors. That illustrates one of the underlying challenge facing the South Shore. Some of our largest job sectors are in contracting industries that are shedding jobs while at the same time we have a smaller share of some key sectors that are growing and have higher paying jobs. Our challenge becomes how do we expand and attract the growth sectors. We believe we do it by growing the talent and workforce available on the South Shore.
- Slide 22 compares the percentage of family income going to housing. That has declined for homeowners since the recession but has stayed high for apartment owners. The percentage of course depends on two factors: household incomes and the cost of the housing. Overall we believe this supports our housing agenda. It suggests we are not building enough of the housing product (multi-family such as apartments) that young professionals are looking for. That keeps apartment rents too high for many younger people. That in turn limits our ability to grow the workforce.
- Finally, slide 27 nicely captures our transportation and economic challenge. (This compares the middle section of the South Shore). We have 1/3 more residents commuting out of the area for jobs than workers coming in from other regions. This reinforces information from our Original 2030 study that the entire South Shore has more people leaving the area for jobs than coming in for jobs. And most of our traffic heads North to or through Boston. While we continue to work on the Boston commute for our residents the better solution to the transportation problem is creating more jobs in the region so residents have better employment choices than driving to Boston.
Throughout the discussion, which started at Landing 53 (25 Commercial Street, Braintree), Lt. Gov. Polito discussed how the initiative, South Shore 2030, launched by the South Shore Chamber is very similar to what she and Governor Baker are looking to achieve across the Commonwealth, and how the leadership of the mayors and the business community took this vision and made it a reality at the Landing. A plan is important, she said, but without resources and partnerships, it cannot be implemented.
Housing Initiative Lead, South Shore Chamber of Commerce
Year you entered your current field? 2016
What do you consider to be your greatest professional accomplishment in the past 12 months? My greatest professional accomplishment in the past 12 months has been taking the South Shore Chamber’s 2030 Housing report and putting it into an action plan. It’s easy to talk about what needs to be done. It’s tougher to come up with the plan to implement some of these bigger changes to help businesses and communities plan for the economic future of the region. Check out our work here: www.southshore2030.com.
Who or what do you attribute to your success? Nobody can do it all on their own. You have to find people you can trust, to lean on and to go to for input and advice. We have a lot of fantastic professionals across the South Shore that I’ve been fortunate to collaborate with to make things happen. Following through, showing up, asking questions, being open to new ideas, working as a team, looking at issues from all perspectives to try and work toward a solution.
What advice can you offer to someone who is interested in a career in your industry? It’s all about relationships. Treat people with respect, be prepared and be thoughtful in the delivery of your message.
Who are some leaders that you admire and why? ?I’ve had the opportunity to meet a lot of fantastic business leaders throughout the South Shore over these past few years – many that care deeply about their communities. I’m not from this area, but it feels like I’ve been here forever. That says something about the people in our communities and the people who are involved in the Chamber and our work. They are thoughtful, open-minded, flexible and passionate about their business and they want to see people succeed.
Over 250 attendees gathered for the 2nd Annual South of Boston Summit hosted by the New England Real Estate Journal & the South Shore Chamber of Commerce to hear from key stakeholders about real estate development throughout the region.
The program included a keynote address from Rich Beal of A.W. Perry, panel discussions on changing commercial real estate and how the South Shore is attracting various business in the region as well as a roundtable update on the Hanover Crossing project at the Hanover Mall. Attendees heard from Peter Abair of MassEcon, Patrick Brady of Cornerstone Realty Capital, Tim Cahill of Quincy Chamber of Commerce, David Ellis of Ellis Realty Advisors, Peter Forman of South Shore Chamber of Commerce / South Shore Economic Development Corporation, Ian Frenette of the Boston Cannons, David Gilmore of Pyramid Management Group (Kingston Collection), Josh Katzen of Forest Properties and Steven Kelly of Timberline Construction.
Thank you to our sponsors!
Platinum: A.W. Perry
Corporate: Ellis Realty Advisors, Timberline Construction, Inspired Technology and Communications LLC, Zaxia
Vendor: Cornerstone Realty Capital, PREP – Hanover Crossing, U.S. Pavement Services Inc., Bedford Cost Segregation, iCorps Technologies
Getting to that 44,000 number will take a lot of effort and leadership from community members, local officials from all 25 communities, small business, big business, all industry representatives. This is bigger than just increasing the number of homes on the South Shore – it is about building our communities and supporting the economic vitality of the region. We have some great leadership here on the South Shore and Rockland Trust’s, Christopher Oddleifson, is leading the charge with a $35,000 contribution to support the project work.
Check out some of the media coverage of this announcement from the sources below.
It means more houses, apartments and condos are being built. And housing, they say, will eventually bring new industry, more small businesses and jobs.
“We’ve got good momentum going in Quincy Center and we want to use that on other parts of the city,” Quincy Mayor Thomas Koch said.
Representatives from MAPC are working with town officials to better utilize Norwell’s commercial properties and to help reduce the tax burden for homeowners.
MAPC’s recommendations are to have the Accord Park Drive properties listed in Norwell’s Economic Growth Plan as strictly commercial properties and to have Queen Anne’s Plaza grow into a mix of residential and commercial properties.
Selectmen are looking to have possible Chapter 43D zoning changes for Accord Park on the annual Town Meeting Warrant in May.
It’s not the movie theater that sits there now, or another big box store. No, it’s housing — four buildings with nearly 300 apartments that PREP Property Group, an Ohio-based company that bought the mall in 2016, wants to build.
If it wins town approval, PREP would sell the land to a housing developer and use the proceeds to blow up the half-century-old indoor mall and turn it into an outdoor-oriented “lifestyle center,” like many of its newer competitors, with hundreds of customers in those apartments, just steps away.
“When I heard about their plans, it was like a revelation,” said Ed Callahan, who has managed the Hanover Mall through years of foreclosure, bank ownership, and slumping sales. “We really lucked out with a new owner that saw this place as an opportunity.”
After driving through a secluded and sylvan Plymouth landscape to arrive at A.D. Makepeace Company’s Redbrook Village, one arrives at what’s described as a “New England village, re-imagined.”
The focus is on the village green and surrounding nature. Homes and parking lots are tucked discretely behind trees and shrubbery. There’s a farmers market, café, fire pit surrounded by Adirondack chairs, boat launch, YMCA, playing field and basketball court.
A band plays on the green where residents have gathered for a “JamBEERee” to enjoy hotdogs, craft beer and a sense of community. Later in the afternoon, some will make their way to the Meeting House to watch the Patriots.
Hello South Shore
South Shore 2030
South Shore Chamber