ROCKLAND, MA AND ALEXANDRIA, VA, ISSUED AUGUST 31, 2022… The South Shore Chamber of Commerce has been named one of three Communications Excellence Best In Show winners by ACCE, the Association of Chamber of Commerce Executives. ACCE is the leading national association for chambers of commerce and economic development organizations representing over 1,600 members, and more than 9,000 industry professionals.

The South Shore Chamber of Commerce initially won the 2022 Award for Communication Excellence for “Overall Best Campaign” for their Hello! South Shore campaign. Hello! South Shore is a regional destination marketing campaign that was created and designed to assist the regional recovery from the economic impact of COVID-19. After receiving a Regional Pilot Project Grant through the Massachusetts Office of Business Development, the Chamber partnered with local towns, businesses, and organizations to create a series of excursions that ran throughout the summer. The excursions were designed to spotlight arts, culture, history, outdoors, food, shops, recreation, holiday events, farmers’ markets, and neighborhoods across the South Shore. 

The campaign was the first to formally promote the South Shore region. It’s companion website www.hellosouthshore.com encouraged 600,000+ residents to think of “local” as more than their own neighborhood or town and promoted broader exploration. This was accomplished through an exciting and robust marketing campaign—launched in less than six weeks— spotlighting discovery and the many excursions across the 25 cities and towns the chamber represents. The Chamber enlisted local business members for campaign creation including logo and creative development as well as media placement. The campaign launch spanned three months during the summer of 2021 with 125 unique communications produced and delivered through email, radio, social media, billboard, magazine, and other forms of media. The website, www.hellowsouthshore.com, is still very much the hub for all the excursions and places to visit in the region. 

As a result of this groundbreaking campaign for the South Shore Chamber, Hello! South Shore reached nearly a million impressions in just 13 weeks. The project also provided countless local businesses, organizations, and events the much-needed support they deserve as they recover from operational losses due to the pandemic.

The Best In Show Award was announced live at the ACCE Annual Convention held July 27 in Indianapolis. The Hello! South Shore campaign competed against major metro chambers and regional chambers in 3 other award categories including Digital Media, Website, Print & Electronic Publications. 

“Effective communications and storytelling are crucial to supporting a chamber’s mission and showcasing its impact,” said ACCE President & CEO Sheree Anne Kelly. “The South Shore Chamber of Commerce’s innovative efforts to help drive engagement and make a difference in the region it serves are inspiring and very deserving of this recognition.”

“Looking ahead and beyond recovery, the Hello! South Shore project is directly linked to our larger economic and community development goals as part of the South Shore 2030 Plan,” explained Peter Forman, president & CEO of the 121-year-old chamber. “If you’re thinking about a campaign to brand your region, think local. Marketing the assets of your community to outsiders falls flat if the local businesses and residents don’t recognize and value those assets first.”

A panel of communications and marketing professionals from ten U.S.-based chambers of commerce evaluated entries submitted for this year’s competition. Entries were organized by category — based on the chamber’s annual revenue. Judges presented 13 Awards of Excellence and three Best in Show awards.

About the South Shore Chamber of Commerce
The South Shore Chamber of Commerce is the largest, not-for-profit business organization in the region and holds a 5-Star Accreditation by the U.S. Chamber of Commerce.  Funded by members and partner businesses for over 120 years, our mission is to cultivate a stronger South Shore economy by encouraging a robust and diverse business climate; and by supporting the local members and communities we represent.  We know when businesses succeed, our communities succeed. To learn more, please visit www.southshorechamber.org or call 781-421-3900.

About the Association of Chamber of Commerce Executives
Association of Chamber of Commerce Executives (ACCE) is the professional society supporting the people who lead local, regional, statewide, and international chambers of commerce and related business and economic development organizations. Our membership includes more than 1,600 business/civic organizations worldwide. We provide our members with information resources, thought leadership, education programs, original research, benchmarking, retirement security, and access to a network of peers. For information, visit www.acce.org.

Mr. Mark Melnick of The Donahue Institute spoke at the South Shore Chamber's Economic Outlook breakfast co-sponsored with Envision Bank.  We are pleased to share his presentation which included some nice comparisons on how the South Shore stacks up with the rest of the state on key economic factors.   It validated some of our work on South Shore 2030 to make the region economically stronger.  We were particularly impressed with three slides:

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1. Slide 9  shows we are 1/3  below (less competitive) the state’s concentrations of jobs in the high talent/high salaried Professional and Technical service industry mix but more concentrated than the state’s overall share in the financial services (by almost 70%) and retail  (by 30%) sectors. That illustrates one of the underlying challenge facing the South Shore.  Some of our largest job sectors are in contracting industries that are shedding jobs while at the same time we have a smaller share of some key sectors that are growing and have higher paying jobs. Our challenge becomes how do we expand and attract the growth sectors.  We believe we do it by growing the talent and workforce available on the South Shore.
2. Slide 22 compares the percentage of family income going to housing. That has declined for homeowners since the recession but has stayed high for apartment owners.  The percentage of course depends on two factors:  household incomes and the cost of the housing. Overall we believe this supports our housing agenda. It suggests we are not building enough of the housing product (multi-family such as apartments) that young professionals are looking for.  That keeps apartment rents too high for many younger people. That in turn limits our ability to grow the workforce.   
3. Finally, slide  27 nicely captures our transportation and economic challenge.  (This compares the middle section of the South Shore). We have 1/3 more residents commuting out of the area for jobs than workers coming in from other regions.  This reinforces information from our Original 2030 study that the entire South Shore has more people leaving the area for jobs than coming in for jobs.   And most of our traffic heads North to or through Boston.  While we continue to work on the Boston commute for our residents the better solution to the transportation problem is creating more jobs in the region so residents have better employment choices than driving to Boston.  

​More photos can be found in our gallery.

Key stakeholders gathered at the beginning of the month to recognize some critical leadership in the next phase of South Shore 2030’s Housing Initiative. The business voice is a critical component to moving the number on our housing goal of 44,000 new units by 2030. It isn’t only about increased housing production, but the right kind of housing in the right locations – some key housing developments and town initiatives were highlighted during the event and can be found on South Shore 2030’s housing page.  
 
Getting to that 44,000 number will take a lot of effort and leadership from community members, local officials from all 25 communities, small business, big business, all industry representatives. This is bigger than just increasing the number of homes on the South Shore – it is about building our communities and supporting the economic vitality of the region.  We have some great leadership here on the South Shore and Rockland Trust’s, Christopher Oddleifson, is leading the charge with a $35,000 contribution to support the project work.
 
Check out some of the media coverage of this announcement from the sources below.

​For more information about the Housing Initiative and/or to get involved in the conversation, contact Courtney Bjorgaard at cbjorgaard@southshorechamber.org or 781.421.3915.

The rumbling, beeping, jackhammering of construction in Quincy and other South Shore communities is annoying to some people. But town and city leaders say it’s music to their ears and a sign of economic health for 2019 and beyond.
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It means more houses, apartments and condos are being built. And housing, they say, will eventually bring new industry, more small businesses and jobs.

Norwell selectmen are looking to have the Economic Development Committee look into a Chapter 43D designation for 98 Accord Park Drive based on the recommendations given by the Metropolitan Area Planning Council and have it voted on at the annual May Town Meeting.

​Representatives from MAPC are working with town officials to better utilize Norwell’s commercial properties and to help reduce the tax burden for homeowners.

MAPC’s recommendations are to have the Accord Park Drive properties listed in Norwell’s Economic Growth Plan as strictly commercial properties and to have Queen Anne’s Plaza grow into a mix of residential and commercial properties.
Selectmen are looking to have possible Chapter 43D zoning changes for Accord Park on the annual Town Meeting Warrant in May.

HANOVER — In the woodsy back corner of the 77-acre Hanover Mall, the new owners of the long-struggling shopping center see an opportunity to change its fortunes.

​It’s not the movie theater that sits there now, or another big box store. No, it’s housing — four buildings with nearly 300 apartments that PREP Property Group, an Ohio-based company that bought the mall in 2016, wants to build.
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If it wins town approval, PREP would sell the land to a housing developer and use the proceeds to blow up the half-century-old indoor mall and turn it into an outdoor-oriented “lifestyle center,” like many of its newer competitors, with hundreds of customers in those apartments, just steps away.

After driving through a secluded and sylvan Plymouth landscape to arrive at A.D. Makepeace Company’s Redbrook Village, one arrives at what’s described as a “New England village, re-imagined.”

The focus is on the village green and surrounding nature. Homes and parking lots are tucked discretely behind trees and shrubbery. There’s a farmers market, café, fire pit surrounded by Adirondack chairs, boat launch, YMCA, playing field and basketball court.
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A band plays on the green where residents have gathered for a “JamBEERee” to enjoy hotdogs, craft beer and a sense of community. Later in the afternoon, some will make their way to the Meeting House to watch the Patriots.